Mortgage loan marketing:
Did you know there are an estimated 175,000 new blogs created every day? There are more than 1.4 million new blog posts on an average day as well. Why so much activity? What is so darn special about blogs that so many people invest time by the bucket full’s to create these curiosities? (These statistics are a year old by the way)
Because they work. There are inherent benefits to having a blog. But to understand these benefits, we first must understand what a blog really is. Have you ever asked yourself that question? What makes a blog - a blog?
A blog is by definition, a website. The difference in this website (Or “web log” as the term was coined) – is that it is dynamic. A blog is designed to allow the author to update quickly and easily. These updates are referred to as posts.A loan officer can manage his/her mortgage loan marketing strategy with hardly more than a push of a button. (No HTML code to remember)
To further contribute to the dynamic nature of the blog, commenting from readers is typically made available. What this means is that you now have 2 way communication between the author and the readers.
Why is this so important? Here comes the “money” part of this post! This is so important because search engines such as Google absolutely love new content. You may have heard the phrase “content is king” when it comes to marketing online. This is true, and very powerful for those of you serious about generating business on the web. As we get deeper into 2009, mortgage loan marketing will evolve – More people are just “googling it” to pre-shop and research financing options…
Let’s look at this from the search engines perspective. You have 2 websites. 1 website is static, and the 2nd website is a blog with a fair amount of posting and commenting going on. How do they compare in the eyes of the search engines?
1 – A static site changes little. (Typically) – The search engines have no incentive to visit when the site stays the same.
2 – A blog is dynamic. With regular posting, new content is added frequently. Commenting from readers also helps increase the popularity of the site. It doesn’t hurt that with proper setup, each post can be viewed as a new “page” by the search engines, and thus improves the blogs standing. Search engines stop by frequently to gobble up the new content.
Does this mean a blog will always be superior to a standard website? No it does not. But when it comes to quick search engine rankings, a properly used blog is a powerful tool.So let’s look at the original question again. “What makes a blog so effective?” When it comes to mortgage loan marketing, the answer lies in the fact that you can get your site to the top of the search engines much quicker, and arguably much easier since a blog is designed to make adding content simple.
Till next time!
CW – www.loanofficermarketinglab.com - Loan Officer 2.0 training coming soon!
